A domain
name is the name by which an organisation's
presence is identified on the internet.
For example the BBC uses bbc.co.uk (It couldn't
get bbc.com - it was too late!). We are
known as netsecrets.co.uk.
Your choice of domain
name can have a big impact on the image
and prestige of your company and also has
an influence on the success of your activities
on the world wide web. At present there
is not a great deal of regulation controlling
who can have what domain name. This is good
in one sense since it gives a company freedom
to choose the most appropriate name. However
it also means that the name or names you
want can easily be registered by someone
else, even if those names have less relevance
to them than to you. If you are too late
with your registration the chance to choose
the name you want may possibly be lost forever!
So even if you are taking
your time in assessing how, or even whether,
you should be present on the internet you
would be well advised to take steps now
to protect those names which will be of
importance to you in the future. Fortunately
this is easy to do and doesn't cost a fortune,
just use the search facilities to the left
of this page to see if the name you want
is available.
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